The knowledge, resources and computing power of billions of people are self-organizing into a massive, new collective force. Interconnected and orchestrated via blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the web is being reinvented to provide the first global platform for collaboration in history. Wikinomics is the essential analysis of the new Web 2.0 world. 'A must-click for all webheads… Great fun for anyone with an interest in why this online lark is really as important as we evangelists keep saying it is.' Matthew D'Ancona, Spectator 'This is one of the best business books I have read in years. If you are running a business, you would be cavalier not to take on board its messages. Wikinomics is an important book on a fascinating subject.' Bruce Parry, Management Today 'Dazzlingly timely.' Guardian