Bringing Innovation to Market : How To Break Corporate and Customer Barriers

Bringing Innovation to Market : How To Break Corporate and Customer Barriers
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Bringing Innovation to Market : How To Break Corporate and Customer Barriers

Référence : 9780471849773
Auteur : Jagdish N. Sheth
Poids : 0.568 kgs
En stock (Expédition dès demain)

5.00 €

An incisive primer on how to make sure new technology-based products succeed. Explains the role of discontinuity and ways to deal with it when adopting a marketing strategy. It helps marketers plan for and manage discontinuity and identify their optimum marketing strategy. With a 10-Point Product Test Screen for assessing a product's chances in the marketplace, plus scores of actual examples, this is a book that can help every innovator reach a marketing breakthrough.





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