Authentic Business shows that it is possible to start asuccessful business without selling out your values. It shows thatbusiness does not have to be exploitative, greedy and devoid ofmeaning. Takes you step by step, through the 'why?' and 'how?' ofstarting and running your own business. Neil Crofts uses inspiring examples of those who have achievedtheir dreams on authentic lines. Taps into a huge, hungry market for good quality businessstart-up books.